“If you put a product in a consumer’s hands, they will definitely think of new things because they’re coming at it from a different perspective than you are. But, on occasion, inventive use-cases also come through - from workplace signage to a custom-made gallery wall featuring 100 photos from a decade of traveling. A majority of those orders are of people’s happiest days - the moments in life that they want to hold onto forever. Glass print orders typically fall into one of two categories: cherished memories or reflections of ingenuity. “These are aspirational photos, family, friends, things that are near and dear to them.” “People want to cherish what they have right in front of them,” says Lokesh. They were images of people’s loved ones and special occasions - annual holiday photos, vacation snapshots, or a daughter’s first wobbly steps. Some of the first prints Lokesh made for his own apartment were retro, vintage travel posters he hung in his kitchen.Īs Fracture took off, it quickly became clear that the photos being ordered weren’t of sweeping vistas or landscapes. Large, sophisticated pieces that could be displayed as art. He believed the glass prints would make remarkable aspirational wall decor. While many Fracture customers buy glass prints as gifts for loved ones, that wasn’t quite what CEO and co-founder Abhi Lokesh anticipated when Fracture first launched in 2009. And behind each one of those Fracture prints is a story, if not multiple stories, that make up a complex collective narrative told by customers all over the world. In the last decade, one million prints have been ordered, produced and shipped - each one representing a meaningful memory or moment that somebody saw fit to memorialize by printing it on glass. Recently, Fracture’s production team paused to mark a milestone: The one millionth Fracture glass print. Picture this: One billion words, flowing endlessly out of the machines that hum along on the factory floor each day. If a picture is worth a thousand words, then think of Fracture’s Gainesville, Florida printing facility as a massive library, of sorts.
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